Eileen Honey Strauss · Volume One · Autumn 2026
Campaigns built around stories.
Selected client work across restaurant technology, fashion, healthcare, and search, showing how one strong idea can become an editorial strategy, campaign, and connected body of work across channels.
A note from the editor
Every issue of the Journal explores one client, one challenge, and the thinking behind the work. These are selected campaigns from a larger body of work, chosen to show how I approach strategy, develop the central idea, establish the voice, and carry it through the content that brings the campaign to life.
Issues in print
N° 01
Read the issue →
A national editorial campaign for Sauce, a restaurant delivery platform, that reframed delivery as a portrait of American cities rather than another round of think pieces about tickets and margins.
N° 02
Read the issue →
For Mrs. Momma Bear, I turned one-off fashion editorials into a repeatable ecosystem. Every shoot fed a blog, a newsletter, a social run, and a press moment.
N° 03
Read the issue →
How editorial strategy helped Dr Bernard Beldholm and Body Contouring Surgery Center turn complex medical information into authoritative, patient-first education across a website of hundreds of articles.
N° 04
Read the issue →
A running series for Sauce exploring how AI is changing restaurant discovery, search, reviews, operations, and customer behavior, including what happens when the search engine answers the question instead of sending the customer to the restaurant.