The Archive - Writing Samples
A selection of published work.
Long-form articles, editorial features, and reported pieces - grouped by industry. Each sits at the center of the larger campaigns and content ecosystems built around it.
Section
Restaurants
7 pieces
- 01
Designated diners: sober beverages shaking up restaurant menus.
Sauce
2025Read → - 02
Injecting change: how GLP-1s are shrinking appetites, check sizes, and restaurant margins.
Sauce
2026Read → - 03
Delivery after dark: why summer ignites late-night restaurant ordering.
Sauce
2026Read → - 04
Taking to the streets: food trucks picking up speed in the US food scene.
Sauce
2023Read → - 05
Coming home: how the FIFA World Cup Final could be summer's biggest delivery moment.
Sauce
2026Read → - 06
Cracking down on rising egg prices: restaurant strategies for navigating avian influenza (bird flu).
Sauce
2025Read → - 07
From kitchen to coastline: South Jersey beach delivery survival guide.
Sauce
2025Read →
Section
Fashion
3 pieces
- 01
5 greenwashing examples and how to avoid them in your brand's marketing.
Ombre Digital
2021Read → - 02
Fashion following suit: the rise of androgynous style in the garment industry.
L2R The Label
2022Read → - 03
In the jeans: how circular fashion is cleaning up fashion's dirtiest little secret.
L2R The Label
2022Read →
Section
Health & Wellness
5 pieces
- 01
The Essential Guide to Abdominoplasty Hernia Repair: What You Need to Know
Dr Bernard Beldholm
2024Read → - 02
Umbilical Hernia Repair During Fleur-de-Lis Abdominoplasty
Dr Bernard Beldholm
2024Read → - 03
Body of proof: how to eliminate wrinkles from your chest, décolletage and cleavage.
Ghostwritten - Aesthetics
2023Read → - 04
Hollywood's best brows having a born-this-way moment.
Ghostwritten - Aesthetics
2023Read → - 05
Lip service: augmentation for a plumper, sexier, bee-stung pout.
Ghostwritten - Aesthetics
2023Read →
Fashion - Newsletters
Editorials, retold as letters.
Subscriber-only newsletters for Mrs. Momma Bear that turn each published editorial into a longer, more personal piece of writing.
Opium Red Magazine - feature tie-in · April 2026
The Second Designer: How Styling Is Rewriting Fashion
A newsletter built around Mrs. Momma Bear's Tux Mini Dress as reimagined in Opium Red - using the editorial as a lens on how styling has become a second design discipline.
Glamour Bulgaria - Dahlia Blazer · 2026
Street Signs: Fashion at the Crossroads
A subscriber letter that reframes a Glamour Bulgaria editorial as a story about SoHo, reinvention, and the confidence of choosing your own direction.
Advertorials - Health & Wellness
Long-form copy that reads like editorial.
Long-form advertorials across wellness, aesthetics, and direct-response - each written to earn a reader's attention as editorial before it ever asks for the click.
- 01
Investigative Reporter Style
Selfless Sister Act of Love Saves Sibling's Life.
A long-form advertorial written as reported feature journalism - a sister loses 100 pounds in two months to donate a kidney. Frames the product inside a human story the reader can't put down.
Nature's Pure Keto · 2021
Read the sample → - 02
First-Person Urgency
Do or Die.
A direct-response advertorial written in a personal, high-stakes register - designed to move a scrolling reader from headline to click without ever feeling like an ad.
Nature's Pure Keto · 2021
Read the sample → - 03
News Editorial
The News-Style Feature.
A third variant treating the same product launch as a news story - structured around a lede, quotes, and reported detail, so the piece earns attention as editorial before it converts.
Nature's Pure Keto · 2021
Read the sample → - 04
Bridal Transformation Narrative
The Bride's Story.
A long-form advertorial following a bride's countdown to the aisle - the pressure, the plan, and the product woven into a personal narrative built to convert readers who came for the story.
Nature's Pure Keto · 2021
Read the sample → - 05
Educational Buyers Guide
Types of Collagen Supplements: Which One Is Right for You?
A long-form wellness advertorial that breaks down the science of collagen types, matches each to skin, joint, mobility, and healthy-aging goals, and naturally positions Metagenics formulas inside a broader supplement routine.
Metagenics · 2024
Read the sample → - 06
Aesthetic Explainer
Peeling Back the Years: Cosmetic Peels for Younger-Looking, Rejuvenated Skin.
An in-office procedure explainer that walks the reader through chemical and natural peels - what they do, who they're for, and why they work - so the treatment sells itself by the final paragraph.
Med-Spa Editorial · 2023
Read the sample → - 07
Postpartum Service Story
Mommy Makeover: Non-Surgical Fat Reduction for Postpartum Body Transformation.
A long-form piece written for new mothers weighing their options - pregnancy weight, recovery, and non-surgical body contouring, framed with the empathy of a magazine feature rather than the pitch of an ad.
Med-Spa Editorial · 2023
Read the sample → - 08
Life-Moments Direct Response
It's a Wonderful Life with OneCompress™ Bamboo Knee Sleeves.
A classic direct-response advertorial anchored in the moments knee pain steals - a daughter's wedding, a grandchild's graduation - built to move an older reader from headline to order form.
OneCompress · 2022
Read the sample → - 09
Cultural Wellness Feature
Ofuro: Well-Being of Body, Mind, and Spirit Through Japanese Bathing Rituals.
A meditative long-form piece on the Japanese ofuro tradition - bathing as ritual, restoration, and mindfulness - positioning at-home wellness products inside a story readers actually want to sit with.
Wellness Editorial · 2023
Read the sample → - 010
Philosophical Brand Story
Kintsugi: Japanese Art of Embracing the Perfectly Imperfect.
An essay-style advertorial using the centuries-old art of kintsugi as a lens on aging, self-acceptance, and beauty - carrying a wellness brand's message inside a piece of writing worth reading on its own.
Wellness Editorial · 2023
Read the sample → - 011
Male-Aesthetics Category Piece
Manning Up: Muscle Relaxant Injections for Men.
A category-opening advertorial for the rising male aesthetics market - plain-spoken, clinical enough to build trust, and written to normalize a treatment men are still learning to ask about.
Aesthetics Editorial · 2023
Read the sample →