The Archive · Writing Samples
A selection of published work.
Drawn from a body of work spanning more than two decades, this archive includes long-form articles, editorial features, and copy across industries and formats. Each piece reflects the larger campaigns and content ecosystems built around it.
Additional samples available upon request.
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Section
Restaurants
16 pieces
- 01
Designated diners: sober beverages shaking up restaurant menus.
Sauce
2025Read → - 02
Injecting change: how GLP-1s are shrinking appetites, check sizes, and restaurant margins.
Sauce
2026Read → - 03
Delivery after dark: why summer ignites late-night restaurant ordering.
Sauce
2026Read → - 04
Taking to the streets: food trucks picking up speed in the US food scene.
Sauce
2023Read → - 05
Coming home: how the FIFA World Cup Final could be summer's biggest delivery moment.
Sauce
2026Read → - 06
Cracking down on rising egg prices: restaurant strategies for navigating avian influenza (bird flu).
Sauce
2025Read → - 07
From kitchen to coastline: South Jersey beach delivery survival guide.
Sauce
2025Read → - 08
Targeting tweens: how Gen Alpha is changing restaurant marketing.
Sauce
2026Read → - 09
New Jersey's 'Skip-the-Stuff' law is now in effect: what restaurants need to know.
Sauce
2026Read → - 010
More on the plate: why functional foods are winning over today's diners.
Sauce
2026Read → - 011
The rise of employee-generated content: what restaurants can learn from Starbucks' TikTok strategy.
Sauce
2026Read → - 012
Predicting the rush: how restaurants are using AI to forecast demand.
Sauce
2026Read → - 013
The Turkish table: why New York is pulling up a chair.
Sauce
2026Read → - 014
From ranch to ribs: American foods World Cup visitors are eating up.
Sauce
2026Read → - 015
Small bites, big business: 7 ways to tap into the Girl Dinner TikTok trend.
Sauce
2025Read → - 016
Sweet meets heat: the swicy flavor trend boosting restaurant sales in 2026.
Sauce
2026Read →
Section
Business Spotlights
10 pieces
- 01
Carrying the flame of Southern Turkish cooking: the story of Taci's Beyti.
Sauce
2026Read → - 02
Bagels meet bytes: spotlight on Zylberschtein's Deli.
Sauce
2026Read → - 03
Spotlight on Maya Mexican Grill: local vision to three-location mission.
Sauce
2026Read → - 04
Little Pie Company: theater of baking, 40 years in the making.
Sauce
2026Read → - 05
How Wings Plus took flight.
Sauce
2025Read → - 06
Scaling new heights: Chop Chop's kosher success.
Sauce
2025Read → - 07
Spotlight on Miami's New York Roma Pizza: a slice of the American dream.
Sauce
2025Read → - 08
NYC counter-culture: spotlight on EJ's Luncheonette.
Sauce
2025Read → - 09
Rolling in the Balkan dough: Burek King brings flaky layers to Clifton, NJ.
Sauce
2025Read → - 010
Behind the Counter: One Tablet. One Platform. One Less Thing to Worry About.
Sauce
2026Read →
Section
Fashion
16 pieces
- 01
5 greenwashing examples and how to avoid them in your brand's marketing.
Ombre Digital
2021Read → - 02
Fashion following suit: the rise of androgynous style in the garment industry.
L2R The Label
2022Read → - 03
In the jeans: how circular fashion is cleaning up fashion's dirtiest little secret.
L2R The Label
2022Read → - 04
Amazing lace.
L2R The Label
2024Read → - 05
From Kyoto to the catwalk: honoring, celebrating, and redefining the kimono.
L2R The Label
2023Read → - 06
L2R carrying the message.
L2R The Label
2023Read → - 07
Sustainability and affordability: can the two concepts coexist in fashion?
L2R The Label
2023Read → - 08
Unfolding the pleats: L2R behind the seams.
L2R The Label
2023Read → - 09
Layering formulas added to the fashion equation.
L2R The Label
2023Read → - 010
No formula fashion: 16 influential Japanese fashion trends for fall/winter 2022-2023.
L2R The Label
2022Read → - 011
Glamour Bulgaria: Fashion in the City This Summer — Vibrant Street.
Mrs. Momma Bear
2026Read → - 012
A'LA IMIRAGE Magazine | After the Party.
Mrs. Momma Bear
2026Read → - 013
Opium Red Magazine | Out of the Box: Reimagining the Tux.
Mrs. Momma Bear
2026Read → - 014
Glamour Bulgaria | Reflective Thoughts.
Mrs. Momma Bear
2025Read → - 015
GEZNO Magazine | Coloring Outside the Lines.
Mrs. Momma Bear
2025Read → - 016
Nubuck vs suede: cut from a different cloth.
Carl Friedrik
2026Read →
Section
Product Descriptions
1 piece
Section
Health & Wellness
13 pieces
- 01
The Essential Guide to Abdominoplasty Hernia Repair: What You Need to Know
Dr Bernard Beldholm
2024Read → - 02
Umbilical Hernia Repair During Fleur-de-Lis Abdominoplasty
Dr Bernard Beldholm
2024Read → - 03
Body of proof: how to eliminate wrinkles from your chest, décolletage and cleavage.
Ghostwritten - Aesthetics
2023Read → - 04
Hollywood's best brows having a born-this-way moment.
Ghostwritten - Aesthetics
2023Read → - 05
Lip service: augmentation for a plumper, sexier, bee-stung pout.
Ghostwritten - Aesthetics
2023Read → - 06
Mommy Makeover: non-surgical fat reduction for post-partum body transformation.
Ghostwritten - Aesthetics
2023Read → - 07
Written all over your face: how stress affects skin.
Ghostwritten - Aesthetics
2023Read → - 08
PICO Negative Pressure Wound Therapy After Post Pregnancy Abdominoplasty
Dr Bernard Beldholm
2026Read → - 09
Gynaecomastia (Enlarged Male Breast Tissue) in Newcastle NSW
Dr Bernard Beldholm
2025Read → - 010
Pubic Lift (Monsplasty): Surgical Management of the Mons Pubis
Dr Bernard Beldholm
2026Read → - 011
How Ultrasound-Assisted Suction Lipectomy (VASER Liposuction) Is Used in Post Pregnancy Abdominoplasty
Dr Bernard Beldholm
2026Read → - 012
Abdominoplasty Post Weight Loss: Before & After
Dr Bernard Beldholm
2026Read → - 013
Guidelines for Returning to Work After Abdominoplasty Post Weight Loss
Dr Bernard Beldholm
2026Read →
Section
Architectural and Interior Design
7 pieces
- 01
Another random scan of kindness: CHEO Dream Home by Minto Communities.
Point3D Commercial Imaging
2022Read → - 02
3 ways virtual tours transform job onboarding programs.
Point3D Commercial Imaging
2022Read → - 03
Community spotlight: Minto Communities Quinn's Pointe.
Point3D Commercial Imaging
2023Read → - 04
Garden room extensions: the ultimate homeowner guide.
Resi
2024Read → - 05
Kitchen garden room extension: how to create your own.
Resi
2024Read → - 06
How to create a home gym or workout space.
Resi
2024Read → - 07
Garden rooms: the essential guide to creating your own.
Resi
2024Read →
Section
Ebooks
1 piece
Section
Scripts
4 pieces
Section
Travel and Immigration
21 pieces
- 01
Between Two Worlds: Amazing Underwater Adventures in Iceland's Silfra Fissure.
CaliCase
2022Read → - 02
Surfing USA: The Best Beaches in the O.C.
CaliCase
2022Read → - 03
Australia's West Side Story: Best Snorkeling Spots at Ningaloo Reef and Western Coast.
CaliCase
2022Read → - 04
Frisbees, Fido, and Free-Spirited: The Ten Best Beaches on the Rugged NorCal Coast.
CaliCase
2022Read → - 05
California Dreamy (Part 1): The Best Beaches in SoCal.
CaliCase
2022Read → - 06
Summers in the Windy City: The Best Beaches in Chicago.
CaliCase
2022Read → - 07
Boardwalks, Beaches, and Bon Fires: The Best Beach Destinations in the Northeastern United States.
CaliCase
2022Read → - 08
Making Waves with the Ocean Conservancy.
CaliCase
2022Read → - 09
The USA's 10 Best Surf Cities.
CaliCase
2022Read → - 010
Slide into Summer: The 10 Best Family Waterparks in the USA.
CaliCase
2022Read → - 011
The Best Snorkeling Spots in Negril, Jamaica.
CaliCase
2023Read → - 012
Rolling on the River (and Lakes): The Best Water Sport Destinations in the Poconos.
CaliCase
2022Read → - 013
Full-Face vs. Traditional: Which Snorkeling Mask Is Right for You?
CaliCase
2023Read → - 014
Breathtaking Parasailing Adventures in Key West, Florida.
CaliCase
2022Read → - 015
Idyllic Islands to Drop in Your Bucket List - Part Two.
CaliCase
2022Read → - 016
Idyllic Islands to Drop in Your Bucket List - Part One.
CaliCase
2022Read → - 017
Hotel Pools: The 10 Best in the West.
CaliCase
2022Read → - 018
The 10 Best SUP Spots in the USA.
CaliCase
2022Read → - 019
No Passport Necessary: The Best Snorkeling Spots in Puerto Rico.
CaliCase
2022Read → - 020
Italy's Most Amazing Hotel Pools That Will Take Your Breath Away.
CaliCase
2022Read → - 021
The 10 Best Hotel Pools in the South of France.
CaliCase
2022Read →
Fashion - Newsletters
Editorials, retold as letters.
Subscriber-only newsletters for Mrs. Momma Bear that turn each published editorial into a longer, more personal piece of writing.
Opium Red Magazine - feature tie-in · April 2026
The Second Designer: How Styling Is Rewriting Fashion
A newsletter built around Mrs. Momma Bear's Tux Mini Dress as reimagined in Opium Red - using the editorial as a lens on how styling has become a second design discipline.
Glamour Bulgaria - Dahlia Blazer · 2026
Street Signs: Fashion at the Crossroads
A subscriber letter that reframes a Glamour Bulgaria editorial as a story about SoHo, reinvention, and the confidence of choosing your own direction.
Health & Wellness - Newsletters
Clinical topics, written plainly.
Quarterly patient-facing newsletters for Dr Bernard Beldholm's Body Contouring Surgery Center - long-form chapters that translate surgical and pharmacological topics for a general reader.
Body Contouring Surgery Center - Issue 4 · Autumn 2025
Types of Abdominoplasty, Explained
A patient-facing chapter for Dr Bernard Beldholm's quarterly newsletter - turning a dense clinical topic into a calm, plainly-written introduction to abdominoplasty and its variants.
Body Contouring Surgery Center - Issue 4 · Autumn 2025
Weight Loss Medications vs Bariatric Surgery
A guest-surgeon feature comparing GLP-1 medications with bariatric surgery - written to give patients a fair, side-by-side view without leaning on either category's marketing.
Body Contouring Surgery Center - Issue 4 · Autumn 2025
Types of Abdominoplasty Based on Conditions
The opening spread of the Autumn 2025 issue - introducing Dr Bernard Beldholm, explaining abdominoplasty in plain language, and walking patients through the procedure types with related reading.
Advertorials - Health & Wellness
Long-form copy that reads like editorial.
Long-form advertorials across wellness, aesthetics, and direct-response - each written to earn a reader's attention as editorial before it ever asks for the click.
01Investigative Reporter Style
Selfless Sister Act of Love Saves Sibling's Life.
A long-form advertorial written as reported feature journalism - a sister loses 100 pounds in two months to donate a kidney. Frames the product inside a human story the reader can't put down.
Nature's Pure Keto · 2021
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02First-Person Urgency
Do or Die.
A direct-response advertorial written in a personal, high-stakes register - designed to move a scrolling reader from headline to click without ever feeling like an ad.
Nature's Pure Keto · 2021
Read the sample →
03Educational Buyers Guide
Types of Collagen Supplements: Which One Is Right for You?
A long-form wellness advertorial that breaks down the science of collagen types, matches each to skin, joint, mobility, and healthy-aging goals, and naturally positions Metagenics formulas inside a broader supplement routine.
Metagenics · 2024
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04Philosophical Brand Story
Kintsugi: Japanese Art of Embracing the Perfectly Imperfect.
An essay-style advertorial using the centuries-old art of kintsugi as a lens on aging, self-acceptance, and beauty - carrying a wellness brand's message inside a piece of writing worth reading on its own.
Wellness Editorial · 2023
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05Male-Aesthetics Category Piece
Manning Up: Muscle Relaxant Injections for Men.
A category-opening advertorial for the rising male aesthetics market - plain-spoken, clinical enough to build trust, and written to normalize a treatment men are still learning to ask about.
Aesthetics Editorial · 2023
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06Human-Interest Hook
67-Year-Old Grandma Shocks Fellow Classmates at 50-Year High School Reunion.
A direct-response advertorial built around one woman's reunion story - warm, believable, and paced so the anti-aging device shows up as the answer to a question the reader is already asking.
LumaWand · 2021
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07News-Desk Product Story
Revolutionary Keto Supplement Revs Up Fat Loss.
A news-style advertorial that explains how the supplement works alongside a keto diet - written with the pacing of a health report so the claim lands before the pitch does.
One Shot Keto · 2021
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