On Method
One topic. Many possibilities. A single question, followed from research all the way to a patient in the consulting room.
I.
From one topic to a consultation, every step works on its own and leads to the next.
II.
Four worked campaigns. Each starts with a single editorial idea and ends with a patient ready to book - with links to the actual articles and newsletters.
Campaign 01
The Flow
Possibilities
Campaign 02
The Flow
Possibilities
Campaign 03
A visual campaign - the full customer journey, from discovery to appointment.
The Flow
Possibilities
Campaign 04
The Flow
Possibilities
III.
A list of deliverables tells you what you got. A diagram shows you how each piece leads to the next.
Read top to bottom: pick the topic, do the research, write and optimize the long-form article, then rework it into every downstream piece until it lands with a patient ready to book.